The availability of gluten-free products has significantly improved over the past few years. Stores such as Whole Foods Market have extensive displays of gluten-free foods, but the niche also has gone mainstream, with gluten-free products by such major manufacturers as General Mills and Anheuser-Busch.
General Mills ventured into the gluten-free market because several employees and their relatives had gluten intolerance. Dena Larson, marketing manager for the baking products division of General Mills, which owns Betty Crocker, said what struck the staff was that gluten-sensitive people were excluded from the “sweet moments of life — family moments sharing a cake, being able to reward your son with a cookie when he gets off the bus. Those are the things we take for granted, but it’s emotional to have those things taken away from you.”
Development of the products moved swiftly — “because we were very targeted” — and they were introduced in June of 2009. Increased awareness also spurred General Mills to create a website highlighting their gluten free products. www.LiveGlutenFreely.com lists more than 200 products under the brand names Yoplait, Progresso, Betty Crocker, Larabar, and Chex – and according to General Mills – more are in the pipeline.
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ariana on
HI
Im trying to find really easy reciepts for my mom .
cookies and muffines
Also quetion is our flour equalvent to rice flour
holly
When are your gluten free products coming to Canada?
As someone who is required to eat gluten free, I’m interested to find out when General Mills will be offering gluten free products IN CANADA!! It is frustrating to hear all about these great products, and not have them available here! How can we go about having them available, or to be delivered to us??
It would be fantastic if we had access to all of your gluten free products in Canada. When can we expect these products to be available?
I too would like to know when your gluten free products are coming to Canada.
Kelloggs has come out with gluten free Rice Krispies, but they are only going to be available in the U.S. and not in Canada either. Apparently us celiac and gluten intolerant people in Canada just don’t deserve the good stuff lol I had emailed the Kelloggs company when I didn’t see anything on their website regarding the Rice Krispies, and this is the response I got:
“Thank you for contacting us on-line. We appreciate your interest in our company.
Unfortunately, the product you inquired about will not be available in Canada as in the U.S. We at Kellogg Canada and our related companies, continually conduct market research to develop new and existing products. Based on the market research results in each country, a decision is made on which product will be enjoyed by the majority of our consumers. Your feedback is appreciated and will be considered when planning future product line improvements.”
With more and more people having to go Gluten Free, it would be nice if all companies would have their gluten free products available in both Canada and the US and not just based on their so called research as these things are changing more and more each day.